Audio Tour

UX Design
Aristotle Head Sculpture
Client
Google Certificate
Project Type
UX Design
Project Duration
January 2022 - March 2022
My role
UX Researcher and UI/UX Designer.

The Problem

Users cannot access the content remotely. Some users (especially under-age users) might even require help in operating the audio guide.

The Goal

To create a revamped audio tour application, which provides a visual interface for users to interact with the content without being physically in front of art piece. Therefore, enabling the user to stay engaged with the experience while having the option to share the audio tour experience with younger audiences (or people with disabilities).

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Findings/Deliverables:

00. Understanding The User

We conducted interviews with users and created empathy maps and user journey maps. By interviewing users who visit museum/art galleries regularly, we can confirm a few assumptions and gain some insights into the user journey. One of the reason that dissuade users to rent an audio guide is the busy queues and hassles that users have to go through to rent a device. Further, due to the effect of the pandemic, users might wishes to enjoy the content from the comfort of their homes. Some competitors provide audio guides online (e.g. MET), they still, however, require the user to key in Art ID (which cannot be found on the website) to search for the content (while other museums neglect these needs completely). We believe there is still room for improvement for the user experience of the current audio guides.

Painpoints

Location Restriction

Conventional Audio Guides require users to stand physically in front of the artwork for it to work. There are also the drawbacks of queues and logistics hassles. 

Search Method

Conventional Audio Guides took numeric inputs from the users. We propose using a myriad of means as search methods.

Usability

It may be hard for underage people/people with disabilities to access the conventional Audio Guide.  Hence, we propose an audio sharing function and a compelling visual interface for all sorts of users to enjoy.

Persona & Problem Statements

Jennifer's Problem Statement:

Jennifer is a graphic designer who needs an easier way to access the contents of exhibitions from the comfort of her home because the gallery and the waiting queue can be too crowded at times.

Persona A: Jennifer

Thomas' Problem Statement:

Thomas is a Father who needs a device that’s easy and enjoyable to use because he has to teach his kids to use it (and hopefully have them interested in using the device).

Persona B: Thomas

User Journey Maps

Jennifer's User Journey Map:

Jennifer’s problem statement and user journey map show that there is a need for an audio tour app that makes it easier to update its content (from the provider’s perspective) and is accessible to the user anywhere, anytime (from the consumer’s perspective).

Thomas's User Journey Map:

   Thomas’s problem statement and user journey map show that there is a need for an audio tour app that is visually engaging and easy to use.  From his need of teaching his kids to use the device, we found out there’s a need for an audio sharing feature (which allows the guardian to broadcast the audio, therefore removing the need for his kid to learn to use the app).

01. Starting The Design

After finishing the primary research, the persona, and the problem space, we started the design phase. Firstly, we drafted the sitemap for the product. We sketched several paper wireframes and combined them into the first-draft version of the paper wireframes. We then designed the digital wireframes by referring to the paper counterpart. We connected the pages and came up with our first lo-fi prototype.  Finally, we conducted usability studies and recorded our findings.

Planning & Sitemap

The goal of this project is to design and develop an app that is intuitive to use and share audio with other users. We came up with the sitemap shown below with that in mind. We also focused on the search function as we wish to provide a myriad of searching methods for the users to choose from. Users can search using text/voice inputs (at home or online) or by scanning QR codes (in person).

Paper Wireframes

Iterations of Homepage

For the homepage, we made five iterations. Inspirations were drawn from e-commerce apps and art-viewing apps. The result comprises a carousel banner at the top and thumbnails leading to exhibitions and artworks at the bottom.

Full User Flow

These are the screens in the complete user flow. The user navigates through the pages from left to right, resulting in a page that enables the user to share audio with others. Designs shown at the bottom row are additional pages that flush out the entire experience.

Digital Wireframes

Homepage

The top carousel banner shows the latest exhibitions/events. Users can choose from the most used functions located below the banner. Finally, top galleries/artworks are shown at the bottom as thumbnail.

Main Menu

By tapping on the burger menu located at the top nav bar, the user can return to the main menu page.

Art Page

By tapping on the “add listener” buttons, user can select the user groups to share the audio with. Tapping on the speaker icon will play/pause the audio guide. Tapping on the learn more button will show the text description of the audio guide.

Low-fidelity Prototype

The main user flow is from Homepage to Page5. Pages 6-10 show the rest of the pages (from searching, browsing exhibitions, arts, user pages, to ticket-purchasing page and support page)

A screenshot of the lo-fi prototype.

The main user flow is from Homepage to Page5. Pages 6-10 show the rest of the pages (from searching, browsing exhibitions, arts, user pages, to ticket-purchasing page and support page)

Usability Study

We conducted two usability research during the design process. One was conducted to test the lo-fi prototype and the other was conducted to test the hi-fi prototype.

Round 1 Findings

  1. Homepage layout was too busy.
  2. Questionable choices of iconography.
  3. No back arrow, user journey is unforgiving.

Round 2 Findings

  1. Inconsistencies in button design might lead to confusion in User Journey.
  2. The lack of a confirmation page for “audio-sharing” results in some confusion in some of the users.

02. Refining & Iterating The Design

Combining our findings, we iterated on our design. You can find the closeups of some mockups screens below. We had also listed some accessibility considerations made during the design process.  Finally, you can find the hi-fi prototype along with some demo screens illustrating the user flow.

Mockups

Homepage

The early design comprises various services on the homepage. However, after the usability study, we found out users are confused about where to start the user path. 

To mitigate this issue, we removed the middle buttons completely while adding a nav bar located at the bottom of the screen.

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Before Usability Study
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After Usability Study

Gallery Page

After the second usability study, we found out the myriad forms of buttons might lead users out of the user path. To combat this issue, we chose the main dark blue color as the color choice of all of the buttons that leads the user flow.

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Before Usability Study
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After Usability Study

Art Page Ver. 1

We substituted the burger menu with the back arrow, making the user flow more forgiving. Furthermore, we changed the speaker icon to text buttons. Finally, we removed the “previous and next” buttons and substituted them with the left and right arrows in the title card section.

Art Page Ver.2

After this iteration, user can clearly associate the button with blue background as the buttons of the main user flow. On the other hand, buttons with white background and blue text and strokes are secondary buttons that enhance the UX.

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Before Usability Study
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After Usability Study

Confirm Page

Before the second usability study, the app directly switches to the page with a mini-player after selecting the user groups to share the audio.  As we found users might be unsure if such a process is successful, we added a confirmation page in the user flow.

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Before Usability Study
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After Usability Study

App Mockups - Main User Flow

Mockups - Main User Flow

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Accessibility Considerations

Impact: 

This audio tour app not only provides a highly visual interface for the user to enjoy, but it also enables the user to enjoy the content whenever and wherever. We also added an audio share function (we found out the need for this feature during the foundation study) for users who are not familiar with operating mobile devices.

  1. Add text and icons to achieve the same functions. Therefore, making it accessible to different groups of user bases.
  2. Adding alt text to images to help the users with vision impairment or those who rely on screen readers.
  3. Planned updates comprise a dark mode with high contrast. It should be easier for all kinds of users to see the contents on the screen.

Hi-Fi Prototype

The final Hi-fi prototype incorporated all of the design changes made in view of the insights gathered from the usability studies.

Click on the phone images below to view the videos of Hi-fi Prototypes on Youtube. You are also welcome to access the Figma file at the top of this webpage to try it out yourself!

Hi-fi Prototype
Demo ImageDemo ImageDemo Image
Main User Flow
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Other Features
Safety Tips
Other Features
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Emergency Categories
Mobile Main User Flow
Search

Screen Variance

Demo Gif Animation
Main User Flow
Demo Gif Animation
Safety Tips
Demo Gif Animation
Emergency Categories
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Homepage
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Main User Flow
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Shopping Cart

03. Going Forward

You have reached the end of the project. You have followed through with our entire design process. Below you can find the impacts we made and what I learned in this process. We have also listed some steps we could take for future iterations to further evolve our design.

Impact: 

This audio tour app not only provides a highly visual interface for the user to enjoy, but it also enables the user to enjoy the content whenever and wherever. We also added an audio share function (we found out the need for this feature during the foundation study) for users who are not familiar with operating mobile devices.

What I learned:

I learned that UX design is a highly iterative process. During the various stages of usability studies and design, we were able to iterate and iron out the issues step-by-step. Therefore, making the app the best version it could be.

Next Steps:

  1. Implement Dark theme for a higher level of accessibility. Incorporate multi-language features for international visitors.
  2. Conduct another round of usability studies to confirm all needs have been met.
  3. After launch, conduct more user research to see what requires improvement.

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